In this ‘social media 201’ session, Richenda will discuss the digitalisation of fundraising and its affect on the customer loyalty loop. Using examples of new technologies and platforms, she will discuss how social media is an important part of the fundraising process, how digital platforms are changing, and why paid digital promotion is necessary. Finally, Richenda will discuss risk mitigation and the importance of developing a practical strategy to deal with mistakes online.
Cost: $45
Please note, all who register will receive a copy of the full video and audio of the webinar.
